Hey, don't look at me like that. Just because I told what the answer wasn't, don't expect to tell what the answer IS. Shit, that's just being greedy. And did you ever stop to think that maybe it was all this running around, demanding the right answers that got us into this situation in the first place? The pain, the agony, the unrelenting neurosis .... really, it's all your fault.

.... seriously, you should know by now not to argue with me.

With great power comes great responsibility. Who would have thought that a phrase pulled from a comic book could have become so cliched?

I'll speak in more cliches after the break. (Probably not. Or maybe yes.)

I once wrote that repetition was funny. I once wrote that repetition was funny. Think about it. Think about it.

Please?

YouTube is waning. Or maybe it's our interest in YouTube (and by our interest, I mean mine). Or maybe it's just another phase, not unlike the ones that have come before. Or maybe it's how YouTube has gone increasingly (and embarrassingly) corporate. Or maybe that's just an excuse we make up when we get frustrated that our videos can't crack a hundred views. Yeah, it's THEIR fault.

The theory behind the Krumbination Ning site (which still exists, although I don't know why .... probably because of laziness) was to recreate a pre-corporate youtube environment where a front-page feature meant getting real exposure and the videos belonged to real, creative people. It was a good idea that lacks what all my ideas lack: money and motivation.

What's really interesting, however, is the timeline that I find myself pondering. See, way back in '04-05 (and Middlebrook can attest to this) I had my own website called Wacky Movies. Obviously, this pre-dated youtube when video was still a bit of a challenge to get right on the internet. Well, that's what I did. I used the resources I had and made my internet shows (or iShows as I wanted to call them before I got hit with my very first Cease and Desist .... good times ....)

I think if there was any definitive reason why myself or Middlebrook never really made it big on YouTube, it was because we were busy doing our video thang on our respective websites and we didn't transition to youtube until some of the bigguns had just started gaining their footing. Or maybe I'm just fishing around for something to pin the blame on again. At any rate, the point is that I was doing my video thing before and during the YouTube genesis--and it all started on a personal website.

Then came my first YouTube channel which eventually became my second YouTube channel. I fought hard for partnership, putting so much stock in more visibility and better discoverability, that it didn't matter how saturated YouTube was become--as long as I got my partnership, I'd be happy.

Well, then I got my partnership. And I won't lie, it's a nice achievement. But at the end of the day, guess what? YouTube has become so over-saturated, that partnership doesn't amount to anything. Anything more than custom banners, that is.

Over the past year I've grown more and more disillusioned with my space on YouTube. I experimented with Krumbination, trying to discover some of the lost magic. And this year, I find myself hurling towards a destination that I can't yet see, I think I'm finally noticing YouTube in my review mirror.

It's started mundanely enough: I've stopped monetizing my videos. And really, isn't that what partnership is about? With no ads, where's the point? And yet, really, are those damn pop-up ads anything more than a nuisance? They certainly don't deliver any kind of worthwhile paycheck. And for everyone who is still holding on to fantasy/pipe dream of partnership, even as I write this, YouTube is opening the partner program up on a trial basis, letting anyone monetize their videos. Maybe that's the way it should have been from the very beginning.

But that still leaves us (more importantly: me) in an empty place. I thought YouTube was the answer. I thought is was the venue I needed, the repository I craved, and the source of community that I desired. Maybe it was never any of those things. Maybe I'm foolish to even be looking for something that fits the bill.

But in respect to my timeline, I'm right back where I started. It's not called Wacky Movies, but it's my personal website. Point of fact, actually, right before my partnership app was approved, I was planning on putting all of my attention on horbawrong.com anyways. My little way of saying "screw you, YouTube". Maybe that's what I should have done all along.

I've got a lot of questions and even more theories, but if there's one thing I know without a doubt, it's that YouTube is not the answer.

Stay creative, kiddos.
 


Comments

allen
04/13/2011 10:05pm

Oh snap !

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04/13/2011 10:34pm

Copied/Pasted from the facebook post

I started the angrypunkbronxkid account waay back in '07. It was my THIRD channel. The first was bronathair, the second was WOBAHSY. Both were given up because I couldn't get an audience. But, when I started putting angrypunkbronxkid videos up, it seemed to work a little bit better than what the others were doing so I made that my main.

I stressed out sooo hard over becoming a partner ever since Lisa Nova said in one of her videos "Imagine, being paid for doing what you love anyway" (or something like that) waaaaaay back when the whole partnership program first started up.

It was hard core about the money for the longest time. Anything I did was just pandering for views (I'm sorry, but that's totally what Dear Vloggity and Critical Times were aiming for). It's what I thought the main demographics of Youtube would like, and so I jumped in with no goals planned and waited for it to work.

Well, here we are, four years later. I haven't even broke 700 subscribers, let alone 1000. I applied for partnership once on a whim, and was rejected (obviously). I was about to give up after Critical Times flopped. I almost did. My heart wasn't in it anymore. Not for the right reasons, anyway.

Some time passed, and I started to think of stories I WANT to tell... stories that I wouldn't care if people saw because I would just want to tell them because I want to hear them. That's where "I Wanna Make a Video" and "Youtube in a Can" came from (and they've gotten more views than anything I've put out in a while) but more importantly, that's where my future plans are coming from.

tl;dr- The more I focussed on the glory/fame/money and less I focussed on what I was actually doing... the less I loved it and the more frustrated I became. The less I focussed on the glory/fame/money? I fell in love with videographing again.

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Anna
04/14/2011 12:39pm

We've all been through this at some point or another. As a creator of things, I feel that our creations are not complete until someone looks at them and says they like them. As John Green said in his live broadcast it's like sitting in your basement yelling "Marco!" for years and then at some point you get an email or a comment that says "Polo!" And then you know that it wasn't all worthless.

And sure, it's easy to say that you should do it for yourself, but in reality and in practice, that's so hard to do because you need that "Polo" to your "Marco", and maybe as time goes on and your creations get better, you need to hear more "Polos" to justify your even louder "Marcos".

I always thought that everyone should get paid per ad for what they put on YouTube. I heard about google buying out YouTube and attempting to shut it down because it was loosing them money, and wondered why they didn't think of doing that. They decided against "partners for all", and thought that "partners for the select few already famous people" would be better. I don't know why.

I joined YouTube to make friends in a strange attempt to fit in, as I was in High School and wasn't really sure about my place in the world, yet. While I'm still not sure about my place in the world, I have made new friends here who support my many creative endeavors thanks to you. That is what I really needed. I needed someone to say "What you're doing, whatever it is, is great, keep doing it." I also found confidence to say what I needed to say, because people can't interrupt you if you're on video, and people can't yell at you until it's over and you've said it, and whether they listened or not isn't your fault.

And I'm feeling the YouTube strain as well. I started for friends, and I got them, and I'm wondering "Now what?" Aren't we just entertaining ourselves because no one else will listen? Now it's all of us sitting in a huddle yelling "Marco" and who is there to yell "Polo" back? This is why they say you have to do it for you, but they just don't know how hard that is to keep doing something for you and not getting any feedback.

And everyone was complaining that YouTube was changing for the corporate, but you did something about it and started your own site to be the pre corporate YouTube, and sure, it needs work, time, maintenance. But the idea is still there. You can't run it alone, but you wouldn't be, you have all of us.

For me, YouTube was an outlet, and it served it's purpose. I no longer have a need for that, and so I'm wondering why I want to stay. Certainly I still need my outlets, but I've found ones that work better for my needs.

Whatever you decide, you still have all of us supporting you. At least you still have me, I can't really speak for everyone.

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